Whether you’re ready to upgrade an existing online shop or looking to get up and running, Magento is the leading platform when it comes to e-commerce, providing a seamless experience for online shoppers and an integratable system for business owners. With over 200,000 brands and retailers already using Magento to drive their online sales, we’ve highlighted below 6 reasons we think your business should choose Magento.
Scalable with growth
Magento works for businesses of all sizes, whether small, medium or large, as it can evolve to suit the needs of your business as it grows, meaning you won’t be faced with changing your website and systems down the line. Magento can even support multi-store, multi-currency and multi-language if you decide to start shipping internationally, making it easy to reach global audiences when scaling your business.
The great thing about Magento is that it’s an extremely user-friendly solution for everyone. Both the front-end and back-end are intuitive, making it great for businesses and customers. Once set up the site navigation makes it easy for people to find exactly what they are looking for, which is key to providing a good user experience and converting visitors into paying customers, equally, the content management system makes updating your product catalogue and managing orders hassle-free.
With over half of web traffic coming from mobile, it’s more important than ever that your website is responsive and mobile-friendly, especially when the goal is to convert visitors into buyers. Magento ensures that your website works perfectly on all devices, from mobiles and tablets to desktop computers - you can even customise what each device will see to help improve the user experience and ultimately increase sales.
Search engine optimisation
As an SEO friendly platform, Magento is packed with built-in features that will ensure your landing pages and products are well optimised, helping improve your organic search results and allowing more people to find you naturally and drive traffic to your website. Magento also offers fast page loading speeds, which improves search rankings and reduces bounce rates - the faster your website loads, the more likely people will stay and complete their purchase.
Magento integrates perfectly with thousands of third-party services, allowing you to customise your site to make it work just the way you want, including payment gateways, email marketing solutions, database systems, shipping and tracking and reporting tools… the list goes on. These solutions can help enhance your business by automating processes, saving time and increasing productivity, and with thousands of extensions and integrations readily available, it’s easy to get the most out of your Magento experience.
With conversion at the forefront of Magento, there are plenty of flexible features that will help improve conversion rates and grow your online business. From site-wide sales, discount codes, cross-selling/up-selling, related products and even abandoned basket emails, Magento has the functionality to help you maximise sales at every opportunity and increase the average value of customer purchases.
Get in touch
We’re experts at building Magento websites and helping businesses grow, take a look at our Magento portfolio to see some of our recent work. If you’re ready to start increasing your online sales, get in touch to find out more, give us a call on 01392 911055 or email firstname.lastname@example.org.