Since the start of the pandemic, we’ve all been spending an increased amount of time online - that means that businesses are competing more than ever to capture people's attention and stand out from the crowd - making 2021 the year to ensure your website is in great shape. If you’re thinking of updating your website this year, or not sure where to start with improving your existing website, take a look at these six tips for success...
Let your images do the talking
The minute you place original, high quality photography on your website, you increase its conversion potential. With this in mind, we recommend stepping away from stock photography wherever possible and investing in your own unique images. Whether that means nominating an in-house photographer or hiring a professional once or twice a year to capture the latest from your business, original photography is one of the best ways to grow your business online.
Streamline your navigation
Create a website navigation that guides users through your website effortlessly - the last thing you want is for a potential customer to leave your site because they couldn’t easily find what they were looking for. When planning your navigation, ensure that your most important pages are highlighted in your main menu and that it’s simple for users to navigate back and forth between these key sections and inner pages.
Keep users interested
Ensure your website keeps users engaged, this means perfectly-placed calls-to-action buttons and pop ups. Call-to-action buttons should be clear to understand, ensuring that users know when and how to take the next step in the sales or marketing funnel, rather than leaving your site without taking action - whether that’s completing a purchase, getting in touch or signing up for your newsletter, the key here is to make sure users are prompted in the right place, at the right time.
Establish a colour palette
Most brands have one main colour that is recognisably used within their logo, however when it comes to your website and marketing, having an available colour palette with additional shades that compliment your main colour is vital to help keep things consistent across the board. We recommend using a colour hierarchy, a single colour for each of your main elements (primary), highlights (secondary) and other less important elements (background).
Remember, less is more
We’re sure you’ve heard the saying ‘less is more’, and sometimes we need reminding not to overthink things and keep it simple, so, don’t be afraid to embrace white space on your website. The more negative space around something, the more attention it receives - which is a great way to subtly guide users attention to important information or calls-to-action across your website. Try using contrasting colours for buttons placed within white space for a strong call-to-action to help increase your conversion rate.
Think outside the box
The online world is a crowded place and sometimes it can be hard for your voice to be heard. Originality is key to standing out from the crowd, so try to think outside the box and don’t be afraid to test out new things on your website. If you try something new, be sure to keep an eye on your analytics to find out if it’s working - if it doesn’t work, you’ll soon find out and can continue to tweak and improve until you find what works best.
If you’re still not sure where to start, why not request a free website health-check? We’ll check how well the most important areas are performing and provide you with feedback and actionable advice on how to improve your existing website.